pH is a measure of the acidity or alkalinity of water or of an aqueous environment. Pure water is pH neutral. 1-6 (acidic), 7 (neutral), 8-14 (basic)
Humans have “acidic” hair, pets have “alkaline” hair. The actual pH of your dog’s and cat’s skin and hair will be between 7.2 and 7.8. Human skin pH is 4.9. People have one hair per follicle, dogs and cats have between 7 and 15.
Wampum Conditioning Shampoo when diluted in the bath water has a pH of ~7.5, depending on the pH of the tap water. It restores the correct pH and refats the skin. That is why it works so well!! Not just to clean, but to treat allergies and sensitive skins and prevent flaking and irritation.
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